1. design of packaging
  2. practicality of packaging
  3. clarity of provided information
  4. scent
  5. density (in terms of skin- and hair-friendliness during its application)
  6. degree of difficulty to apply it
  7. hair and skin reaction after application
  8. time needed to reach expected effects (in terms of realistic expectations)
  9. effects on my hair (my personal experience)
  10. price/quality ratio


The points are allocated as follows: 0 pts. = poor/below average; 0.5 pts. = OK/on average; 1 b. = excellent/above average